Keratin-Based Hair Treatments See Uptick in American and European Markets

According to a comprehensive industry report, the keratin market was valued at USD 1.63 billion in 2023 and is projected to reach USD 2.97 billion by 2031, growing at a compound annual growth rate (CAGR) of 7.6% during the forecast period. The keratin market is seeing robust growth across the United States and Europe due to increasing awareness around hair and skin care, alongside a growing preference for naturally derived personal care products.


Keratin, a key structural protein found in hair, skin, and nails, is witnessing soaring demand in applications across the cosmetics, pharmaceutical, and healthcare industries. In the US and Europe, the rising focus on grooming, premium hair treatments, and anti-aging skincare is significantly propelling market expansion. Furthermore, innovations in keratin-based biotechnology and sustainable product development are opening new avenues for manufacturers and brands.

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Key Players

The major key players are BASF SE, Keraplast, Proteina, Rejuvenol, MakingCosmetics Inc., Hefei TNJ Chemical Industry Co. Ltd., Greentech, Keratin Express, Clariant, Kerline Srl, Roxlor, NutriScience Innovations LLC, and other key players are mentioned in the final report.

Key Points

  • Market Size Growth: Expected to grow from USD 1.63 billion in 2023 to USD 2.97 billion by 2031.
  • CAGR: 7.6% during the forecast period (2024–2031).
  • Dominant Applications: Hair care and skincare sectors continue to lead keratin consumption.
  • Regional Leaders: US and Europe remain pivotal, driven by demand for premium and clean-label beauty products.
  • Product Segmentation: Hydrolyzed keratin sees increasing use due to its enhanced absorption and effectiveness.
  • Consumer Behavior: Shift toward cruelty-free, sustainable, and non-toxic personal care options.
  • Innovations: Biotechnological advancements in keratin extraction and formulation.
  • End-user Industry Demand: Increasing applications in pharmaceuticals and wound healing in medical care.

Future Scope

The future of the keratin market in the US and Europe looks promising, backed by continuous innovations in product formulations and increasing consumer inclination toward health-conscious and sustainable choices. The demand for natural and organic beauty products is expected to expand further, opening up new market segments in cosmeceuticals and bioactive keratin therapeutics. Additionally, the aging population in these regions will drive the need for products aimed at hair regeneration and skin health, ensuring consistent demand.

Conclusion

As personal care trends continue to evolve, the keratin market is well-positioned to benefit from a blend of technological innovation, rising consumer awareness, and regulatory support for sustainable ingredients. The US and Europe will remain major contributors to global growth, offering manufacturers lucrative opportunities to develop premium, scientifically backed keratin-based products.

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Octyl Alcohol Market

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